Cross-Border E-commerce

Cross-Border Influencer Commerce Platform

A creator workspace plus a 1688 drop-shipping hub, with PayPal and Stripe multi-currency payments, multi-tenancy and English/Chinese UI.

LiveCross-Border E-commerceLarge projectWeb · uni-app · PC

Client: Yiwu Ouhu Import & Export Co., Ltd.
Industry: Cross-Border E-commerce
Platforms: Web · uni-app · PC
Scale: Large project · 2023

01Background

Yiwu Ouhu Import & Export Co., Ltd. runs cross-border social commerce for influencers and MCN agencies in Europe and North America, sourcing from 1688 and shipping from a Yiwu warehouse to the US. Previously, each influencer arranged dropshipping, shipping and payments alone, agencies had no consolidated view, and link attribution and commissions were reconciled by hand. The goal: creators pick products and share links, while headquarters runs goods, logistics and money.

Client: Cross-border e-commerce, Yiwu
Users: Influencers, MCN agencies, overseas shoppers
Platforms: Web · uni-app · PC admin
Fulfillment: 1688 dropshipping + Yiwu warehouse

02Challenges

1No stock wanted

Creators want ready-to-sell SKUs and shareable links, not inventory to hold.

2Manual attribution

Which link drove an order and who earns the commission was tracked by hand.

3Costly returns

Standard shipping takes about 10 days to the US, and return postage often exceeds item value.

4Untracked chargebacks

PayPal and card disputes were refunded upfront with no dedicated reporting.

Creators need a light selling workspace; fulfillment needs a heavy sourcing and settlement backbone.

03Solution

Instead of handing creators yet another storefront builder, Shanku built the layer between influencers and the 1688 supply chain: creators see only products, links and commissions, while headquarters handles sourcing, shipping and payouts. A multi-tenant English storefront closes the sale, with a custom domain and theme for each creator or branch.

Creator workspace

Pick products, generate a unique referral link and track orders; commissions split into earned, paid and pending.

1688 sourcing hub

Ops bind 1688 product IDs and upload 5+ images at 800×800; approved listings lock and purchase data syncs semi-automatically.

Yiwu fulfillment

The Yiwu warehouse receives, packs and inspects; dedicated lines reach the US in about 10 days, with express on demand.

English storefront

USD pricing with shipping shown separately, multi-currency checkout via PayPal and Stripe, and invoices issued on payment.

Multi-tenant branding

Data is isolated per creator or branch, each with its own domain and theme on one shared backend.

Chargeback reporting

Buyer dispute rates are reported separately and feed into product selection and after-sales policy.

04Core workflow

From referral link to commission

1
Apply
Sign up and pass manual review
2
Pick
Choose items from the HQ catalog
3
Share
Post a unique link on social media
4
Checkout
Shopper browses and pays online
5
Source
HQ orders on 1688; Yiwu packs it
6
Deliver
Dedicated line, about 10 days
7
Get paid
Commission becomes withdrawable

Every order carries the creator ID from the referral link; returns are reshipped rather than collected, since return postage outweighs item value.

05Results

Zero-inventory selling

Every catalog item is instantly promotable, with no store, stock or logistics to set up.

Link-level attribution

Orders are stored with the creator ID, so commissions are traceable and agencies manage creators in bulk.

One backend, many brands

Tenant isolation plus custom domains means a new creator or branch needs no new site.

Low-return catalog

Launched with jewelry, wigs, nail and makeup products, deliberately leaving out high-return apparel.

06Screens

Screens are prototypes or rebuilt with sample data. They contain no real client data, amounts or accounts.

07Tech stack

Backend: MidwayTypeORMSocket.IO
Web admin: Vue 3Element Plus
Mobile: uni-appEN / ZH i18n
Data & integrations: MySQLRedis1688 Open PlatformPayPalStripe

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