Tourism

Ticket Bundle Sales & Referral Mini Program

Referrer-driven sales with commission paid only after check-in, rotating QR redemption and an AI customer assistant.

LiveTourismMid-size projectWeChat mini program · PC

Client: Scenic-area tourism operatorUndisclosed by agreement
Industry: Tourism
Platforms: WeChat mini program · PC
Scale: Mid-size project · 2021

01Background

The client runs a scenic-area tourism business built around bundled tickets and multi-day tours. Sales used to rely on ticket windows and tour guides explaining options in person, and guide commissions were reconciled by hand. They needed a WeChat mini program for direct and referral sales: visitors choose a package and pay online, referrers earn by sharing, and staff verify tickets by scanning a code on site.

Client: Scenic-area tourism operator
Products: Bundled tickets and multi-day tours
Users: Visitors, referrers, ticket checkers, operations
Platforms: WeChat mini program, PC admin console

02Challenges

1Confusing bundles

Base tickets combine with rides and attractions in many ways, so window staff spent long queues explaining each one.

2Disputed referrals

Who referred which order at which tier was tracked by hand, leading to frequent disputes with guides.

3Unclear payout timing

Paying commission at checkout meant refunds and no-shows left money that was hard to claw back.

4Seat and cut-off errors

Coaches report numbers a day ahead with fixed seats, yet tickets sold past cut-off and cancelled seats stayed taken.

Referrers need freedom to promote, but commission must wait until the visitor actually travels.

03Solution

Shanku stripped the shipping logic out of a proven e-commerce foundation and rebuilt it around three tourism flows: bundled tickets, referral sales, and ticket verification. Visitors and referrers use the mini program; operations, finance, and check-in settings live in the PC console.

Package-based selling

Each SKU is a package tier with its own inclusions, insurance, minimum group size, and referral commission.

Referrer program

Referrers pick products and generate branded posters; visit and purchase relationships are tracked separately to block self-referral.

Commission on check-in

Payment only records the referral. Commission is credited per SKU after the ticket is scanned, with a breakdown attached.

Rotating QR tickets

Ticket QR codes expire after about one minute and can be refreshed; multi-attraction bundles can be checked item by item.

AI customer service

Each product can link to an AI knowledge base that syncs automatically when attractions or policies change.

Cut-off and group rules

Sales cut-off is configurable, e.g. 17:00 the day before departure; cancelled orders release their seats automatically.

04Core workflow

From order to commission

1
Scan in
Visitor opens a referrer poster; visit is recorded
2
Pick package
Choose tier, date, pickup point, and seat
3
Fill details
Enter contact and ID, confirm free insurance
4
Pay
WeChat Pay succeeds; purchase link is locked in
5
Show ticket
Rotating QR code is displayed
6
Check in
Staff scan and verify each attraction
7
Get paid
Commission is credited and can be withdrawn

Commission is credited only after check-in, and withdrawals are validated on both client and server against the available balance.

05Results

Shorter queues

Visitors choose packages, enter details, and pay on their phones, so window staff no longer walk through every bundle.

Traceable payouts

Every commission ties to an order, SKU, and check-in record that referrers can review themselves.

Lower payout risk

No commission is owed on trips that never happen, because nothing is credited before check-in.

Reusable for new tours

Packages, commissions, cut-offs, and group rules are product-level settings, ready for day trips or two-day tours.

06Screens

Screens are prototypes or rebuilt with sample data. They contain no real client data, amounts or accounts.

07Tech stack

Backend: MidwayNode.jsCool-Admin
Admin console: Vue 3Element Plus
Mobile: uni-appWeChat mini program
Data & integrations: MySQLWeChat PaySMS notificationsAI knowledge base
Deployment: LinuxNginxPM2

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